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Featured
Speaker |
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Design Ownership―Where Law Meets Design to Feed the Bottom Line
Joshua L. Cohen, Shareholder, RatnerPrestia
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| Joshua L. Cohen |
Cohen will use iconic product designs to illustrate the protections provided by patents, trademarks, and trade dress, and the crucial role such protection plays in business success. He will introduce the central concept of design ownership and explain how it is used to fuel the bottom line and maximize the ROI of design efforts. Cohen will also share strategies for achieving design ownership by securing comprehensive IP protection, avoiding IP rights of others, and integrating IP-building efforts into the design process.
The Video archive of this session is available online to DMI Members.
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