The 31st International Design Management Conference

October 22-25, 2006

The Equinox Resort & Spa

Manchester Village, Vermont, USA

Conference Chair: Thomas Lockwood, President, DMI

Conference Co-Chair: Lee Green, Worldwide VP, Brand and Values Experience, IBM

The Video archive of this conference is available online to DMI Members.

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Businesses need to capture real value from their investments in design. Therefore, measuring the role of design and design management in achieving sustainable business success is of paramount importance. How is this done?

This October, DMI will take on this most important and challenging topic. With a portfolio of experts we will address the topic from multiple points of view. To prepare this conference the Institute has identified seven key categories to measure and build design’s role in business success, which include:

• Purchase influence / emotion

• Cost savings / ROI / time to market

• Enable strategy / new markets

• Corporate reputation / brand value

• Enable innovation / time to market

• Customer satisfaction

• Good design is good for all / triple bottom line 

Each speaker will address one or more of these key categories. The learning outcome: Conference attendees will discover macro and micro tools and techniques, gain perspective, and become equipped to address this topic in your work on Monday morning, and in your work for years to come. Don’t miss this seminal event.  

Conference Full: The 31st Conference has reached capacity. We are now accepting waitlist registrations. Please return the waitlist registration form if you wish to be placed on the list.

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Presentations

			The Business Imperative for Return on Investment Measurements in Design		Jerry Kathman President/CEO, LPK, Inc.
			Design With Heart		Robyn Waters Founder and President, RW Trend, LLC
			Searching for Excellence in Design		Prof. Dr. Peter Zec President, red dot
			Trust me, I’m a Designer		Harry Rich Deputy Chief Executive, Design Council
			The Relationship between Design Effectiveness and Corporate Financial Performance		Marjorie B. Platt Professor and Group Coordinator, College of Business Administration, Northeastern University Julie H. Hertenstein Associate Professor, College of Business Administration, Northeastern University
			Innovation Effectiveness: Using Metrics to Design for Business		Diego Rodriguez Director, IDEO
			Confucius versus Confusion		Gordon Bruce Principal, Gordon Bruce Design
			P&G: The Imperative for Design Success		Robert Schwartz Associate Director, Global Design Organization, Procter & Gamble Co.
			A Designed Life		Joe Duffy Chairman, Duffy & Partners
			Design Ownership―Where Law Meets Design to Feed the Bottom Line		Joshua L. Cohen Shareholder, RatnerPrestia
			Brandjam: Humanizing Brands through Design		Marc Gobé Chairman & CEO, Desgrippes Gobé Group, Author of Emotional Branding and the forthcoming book Brandjam
			Philips Design: Our Journey Towards Sense and Simplicity		Clive Roux Senior Director, Philips Design Sophie Bartlett Vice President, Kaiser Associates
			How to Win Customers & Influence Engineers: Results Based on a Holistic Design Approach		Gus E. Desbarats Chairman, Alloy Ltd.
			Planes for People: The Boeing 787 Dreamliner		John Barratt President & CEO, Teague
			Measuring Relationships Between Intangibles and Financial Outcomes		Pamela Cohen PhD, Partner, Predictiv LLC; Co-author, "The Invisible Advantage"

This conference is generally regarded as the single most prestigious conference on design management, and has sold out most of the last decade. The conference has a history of utilizing distinctive and elegant New England venues. For many years, the conference took place on Martha’s Vineyard, and since 1991, at the Chatham Bars Inn on Cape Cod. For 2006, the 31st Design Management Conference builds on this tradition with a new venue: The Equinox Resort & Spa, in Manchester Village, Vermont. Founded in 1769, the historic Equinox features New England charm and amenities such as an 18-hole golf course, spa, indoor pool and fitness center, and a wide range of activities such as off road driving, falconry, hiking and mountain biking. The Equinox is just a 70-minute drive from Albany International Airport.

For more information on this important international conference, view the schedule, registration, and hotel pages.

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