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Featured
Speaker |
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How Strategic Innovation
Added Value, Reset, and Enhanced the Motorola Brand
Jim Wicks, Vice President and Director, Consumer
Experience Design, Motorola, Inc.
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| Jim Wicks |
The Motorola brand was confused and its share of the mobile phone
market was being rapidly lost. Jim Wicks was faced with the complex
challenge of utilizing design to focus on the product experience,
and innovation to build the brand and create a market advantage
in the extremely competitive market of mobile communications. Jim
will describe how they developed a new product design language and
how these principles revitalized Motorola design.
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