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Featured
Speaker |
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Authenticity: The New Consumer
Sensibility
Joe Pine, Co-Founder, Strategic Horizons
LLP
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| Joe Pine |
With the rise of the experience economy comes an increasing demand
for authenticity. In a world of paid-for experiences, people question
what is real and what is not. What is perceived must match what
is experienced. More and more, they want to buy the real from the
genuine, not the fake from the phony. B. Joseph Pine II, co-author
of The
Experience Economy, will demonstrate that the task of design
shifts to one of rendering offerings to be perceived as authentic,
and show how you can do so while ensuring the experience fits.
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