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Featured
Speaker |
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An Effective Tool for Enabling
Companies to Add Value and Build Competitive Advantage
Peter Haythornthwaite, Principal, creativelab
Limited
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| Peter Haythornthwaite |
Building a user-focused, design-led company means change, and goes
far beyond simple aspiration. Design leadership capability cannot
effectively change without addressing organizational culture, and
organizational culture cannot change without addressing values.
An innovative Design Audit developed by Equip Design is being employed
by Deloitte Touche and others in New Zealand to enable SMEs to utilize
design to leverage intellectual property and build sustainable competitiveness
in global niches. This fresh approach requires a quantum leap past
business-as-usual to embedding design culture into the company vision.
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