Home
> Conferences
> Cape Cod Conference > Featured
Speaker |
 |
Featured
Speaker |
|
Experiential Value: Making
the Brand Work in 3-D
Lee Carpenter, Founder and CEO, Design Forum
 |
 |
| Lee Carpenter |
The fusion of design and consumer insight can transform a store
into a three-dimensional brand experience. When retailers reorient
the question from "what should I offer?" to "what
will the customer choose?" designers can create exciting innovations
that drive business. Through case studies of Home Depot, John Deere
and others, Lee will illustrate how integrated and balanced design,
strategy and implementation solutions work together to provide a
competitive advantage.
|
