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Cape Cod Conference
 

Registration

Hotel Registration

•  Schedule

 

 

Schedule

 

Building Value Strategies by Design

 

The 30th International Design Management Conference

Chatham Bars Inn, Chatham, Cape Cod, Massachusetts, USA

October 23-26, 2005

 

 

This schedule is tentative and subject to change. It was last updated on August 1st, 2005.


Sunday, October 23, 2005
1:00 - 3:30   Conference Check-in
3:30 - 5:00
  Opening Session and Small Group Breakouts
6:00 - 7:00
  Reception
7:00 - 9:00
  Dinner
Monday, October 24, 2005
7:00 - 8:15
 

Breakfast

8:30 - 10:00
  Authenticity: The New Consumer Sensibility

Joe Pine, Co-Founder, Strategic Horizons LLP

10:00 - 10:30
 

Break

10:00 - 10:30
 

Spouse Get-Together and Activity Planning

10:30 - 11:30
  Experiential Value: Making the Brand Work in 3-D

Lee Carpenter, Founder and CEO, Design Forum

11:30 - 12:30
  Leadership Forum: Design Leadership for Multiple Brands

James Watson, Senior Manager DeWalt Industrial Design, Black & Decker

11:30 - 12:30
  Leadership Forum: Using Visual Modeling to Enhance Understanding: Do you see what I mean?

Reed Agnew, Principal, ThoughtForm Inc.

11:30 - 12:30
  Leadership Forum: Authenticity Follow-up Discussion

B. Joseph Pine, Co-Founder, Strategic Horizons LLP
Gregory Beck, ARCHITECTURE + EXPERIENCE DESIGN

12:30 - 2:00
 

Lunch

2:00 - 2:50
  Your Brand as the Heart of Your Business—The Story of Icebreaker

Jeremy Moon, Chief Executive & Managing Director, Icebreaker NZ Ltd.

2:50 - 3:20
 

Break

3:20 - 4:10
  Jindi and Frango: A Tale of Two Chocolates

Miranda Moss, Principal, Yamamoto Moss

4:10 - 5:00
  Leadership Forum: Practical Insights to doing Business in China

Alan Tse, Vice President of Design, Yamamoto Moss

4:10 - 5:00
  Leadership Forum: Capitalizing on Cultural Trends through Design

Jocelyn Dimsey, Senior Vice President, Design, Sterling Brands

4:10 - 5:00
  Leadership Forum: Music to Their Ears! The Value of Sonic Branding to Your Design Strategy and Customer Experience

Audrey Arbeeny, Executive Producer, Audiobrain

6:30 - 7:30
 

Reception and Slide Show

7:30 - 9:00
 

Dinner

Tuesday, October 25, 2005
7:00 - 8:15
 

Breakfast

8:30 - 9:30
  How Strategic Innovation Added Value, Reset, and Enhanced the Motorola Brand

Jim Wicks, Vice President and Director, Consumer Experience Design, Motorola, Inc.

9:30 - 10:00
 

Break

10:00 - 11:00
  An Effective Tool for Enabling Companies to Add Value and Build Competitive Advantage

Peter Haythornthwaite, Principal, creativelab Limited

 

11:00 - 12:00
  Functionally Challenged: Designing Functional Objects with a Conceptual Heart and Soul

Thomas Loeser, Professor, University of Wisconsin-Madison

12:00 - 1:30

  Lunch on your own

1:30 - 5:00

  Tuesday Afternoon Interact: Ad hoc discussion groups, Kayaking, Golf, Poker

4:00 - 5:00

  Vollyball

6:00 - 7:00

  Reception

7:00 - 9:00

  Clambake
Wednesday, October 26, 2005
7:00 - 8:15
 

Breakfast

8:30 - 9:30
  Re-Conceptualizing the Xbox Platform

Jonathan Hayes, Design Director, Xbox Platform, Microsoft Corporation
Michael Jager, Creative Director, Jager Di Paola Kemp Design

9:30 - 10:00
 

Break

10:00 - 11:00
  Customer L oyalty: Built from the Ground Up

Jim Tippmann, CEO, FRCH Design Worldwide

 

11:00 - 12:00
  Leadership Forum: Managing Through the Change Continuum

Mary Birman, Fusion Brands Team Lead, AstraZeneca

11:00 - 12:00
  Leadership Forum: Beautiful Failures and Ugly Successes: A Look beyond Visual Design

Chris Bedford, President, Karo Group Inc.

11:00 - 12:00
  Leadership Forum: How Do You Distinguish between Strategic Design and Production Design?

Peter L. Phillips, Design Strategy Consultant

12:00 - 1:15
 

Lunch

1:15 - 2:15
  The Application of Design Strategy to Organizational and Structural Concepts

Tetsuyuki Hirano, President, Hirano & Associates, Inc., Tokyo

2:15 - 3:15
  How and Why "Fresh, Fun, Focused" Became the Mantra for a Global Brand Organization

Brad Smith, Senior Director, Business Development, Sodexho Services
Gil Hanson, President, Hanson Associates, Inc.

3:15
 

Conference Close