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Conference Full: The Annual Conference has reached capacity. We are now accepting waitlist registrations. Please return the waitlist registration form if you wish to be placed on the list.
Businesses today face an increasingly critical choice. They can
focus on products and services that aim to be the least expensive,
and leave themselves vulnerable to being beaten on price. Or they
can embrace the concepts of value and customer empathy in order
to build unbeatable loyalty and higher margins. This means moving
from the comfort of decisions based solely on data and quantitative
analysis, to the expert, empathy-informed decision making employed
by designers.
Today, design managers are faced with important questions: How
can design investment most effectively build sustainable customer
loyalty? How can design thinking most effectively provide innovative
leadership and customer value? What will the new management paradigm
be that most effectively supports design leadership? The new imperative
for design leadership will be to continually push the cutting edge
in understanding customer wants and needs, and to work from the
mainstream of the enterprise to make sustainable and strategic contributions
that ensure future success. These issues will be addressed by speakers
and design leaders of the caliber that have made this conference
a consistent leader for the last thirty years.
Presentations
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How
Strategic Innovation Added Value, Reset, and Enhanced the Motorola
Brand |
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Jim
Wicks
Vice President and Director, Consumer Experience Design, Motorola,
Inc. |
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Authenticity:
The New Consumer Sensibility |
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Joe
Pine
Co-Founder, Strategic Horizons LLP |
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Re-Conceptualizing
the Xbox Platform |
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Jonathan
Hayes
Design Director, Xbox Platform, Microsoft Corporation Michael Jager
Creative Director, Jager Di Paola Kemp Design |
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The Application of Design Strategy to Organizational and Structural Concepts |
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Tetsuyuki
Hirano
President, Hirano & Associates, Inc., Tokyo |
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Jindi
and Frango: A Tale of Two Chocolates |
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Miranda
Moss
Principal, Yamamoto Moss |
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Your
Brand as the Heart of Your Business—The Story of Icebreaker |
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Jeremy
Moon
Chief Executive & Managing Director, Icebreaker NZ Ltd.
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How
and Why "Fresh, Fun, Focused" Became the Mantra for
a Global Brand Organization |
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Brad
Smith
Senior Director, Business Development, Sodexho Services
Gil Hanson
President, Hanson Associates, Inc. |
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Experiential
Value: Making the Brand Work in 3-D |
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Lee
Carpenter
Founder and CEO, Design Forum |
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An
Effective Tool for Enabling Companies to Add Value and Build
Competitive Advantage |
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Peter
Haythornthwaite Principal,
creativelab Limited |
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Customer
L oyalty: Built from the Ground Up |
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Jim
Tippmann CEO, FRCH Design
Worldwide |
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Functionally
Challenged: Designing Functional Objects with a Conceptual Heart
and Soul |
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Thomas
Loeser Professor, University
of Wisconsin-Madison |
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Leadership Forums
DMI Leadership Forums are interactive parallel
sessions featuring brief presentations by leading experts, followed
by in-depth discussions.
Registration
The DMI Annual Conference typically sells out 1-2 months prior
to the start date. We anticipate this to be another must
attend event. Seats are limited and early registration is encouraged.
For more information on this important intDernational conference,
view the schedule, registration,
and hotel pages.
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