DMI - Design Management Institute Conferences
Shopping Cart Free Subscription Join DMI Contact Us Help

Conferences Seminars/Education Member Resources Publications Research DMI International About DMI
DMI Conference Overview Past Conferences Be A Speaker

Log In
Job Bank
Professional Interest Areas
Resource Links

 

 

 

Cape Cod Conference
 

Registration

Hotel Registration

Schedule

 

 

 

 

Download PDF
Brochure 

Conference Full: The Annual Conference has reached capacity. We are now accepting waitlist registrations. Please return the waitlist registration form if you wish to be placed on the list.

 

Businesses today face an increasingly critical choice. They can focus on products and services that aim to be the least expensive, and leave themselves vulnerable to being beaten on price. Or they can embrace the concepts of value and customer empathy in order to build unbeatable loyalty and higher margins. This means moving from the comfort of decisions based solely on data and quantitative analysis, to the expert, empathy-informed decision making employed by designers.

 

Today, design managers are faced with important questions: How can design investment most effectively build sustainable customer loyalty? How can design thinking most effectively provide innovative leadership and customer value? What will the new management paradigm be that most effectively supports design leadership? The new imperative for design leadership will be to continually push the cutting edge in understanding customer wants and needs, and to work from the mainstream of the enterprise to make sustainable and strategic contributions that ensure future success. These issues will be addressed by speakers and design leaders of the caliber that have made this conference a consistent leader for the last thirty years.

 

Presentations

    How Strategic Innovation Added Value, Reset, and Enhanced the Motorola Brand   Jim Wicks
Vice President and Director, Consumer Experience Design, Motorola, Inc.




    Authenticity: The New Consumer Sensibility   Joe Pine
Co-Founder, Strategic Horizons LLP




 


  Re-Conceptualizing the Xbox Platform   Jonathan Hayes
Design Director, Xbox Platform, Microsoft Corporation
Michael Jager
Creative Director, Jager Di Paola Kemp Design




    The Application of Design Strategy to Organizational and Structural Concepts   Tetsuyuki Hirano
President, Hirano & Associates, Inc., Tokyo




    Jindi and Frango: A Tale of Two Chocolates   Miranda Moss
Principal, Yamamoto Moss




    Your Brand as the Heart of Your Business—The Story of Icebreaker   Jeremy Moon
Chief Executive & Managing Director, Icebreaker NZ Ltd.




 


  How and Why "Fresh, Fun, Focused" Became the Mantra for a Global Brand Organization   Brad Smith
Senior Director, Business Development, Sodexho Services
Gil Hanson
President, Hanson Associates, Inc.




    Experiential Value: Making the Brand Work in 3-D   Lee Carpenter
Founder and CEO, Design Forum




    An Effective Tool for Enabling Companies to Add Value and Build Competitive Advantage   Peter Haythornthwaite

Principal, creativelab Limited





    Customer L oyalty: Built from the Ground Up   Jim Tippmann

CEO, FRCH Design Worldwide





    Functionally Challenged: Designing Functional Objects with a Conceptual Heart and Soul   Thomas Loeser

Professor, University of Wisconsin-Madison

 


Leadership Forums

DMI Leadership Forums are interactive parallel sessions featuring brief presentations by leading experts, followed by in-depth discussions.

 

    Design Leadership for Multiple Brands   James Watson
Senior Manager DeWalt Industrial Design, Black & Decker




    Managing Through the Change Continuum   Mary Birman
Fusion Brands Team Lead, AstraZeneca




    Using Visual Modeling to Enhance Understanding: Do you see what I mean?   Reed Agnew
Principal, ThoughtForm Inc.




    Capitalizing on Cultural Trends through Design   Jocelyn Dimsey
Senior Vice President, Design, Sterling Brands




    Practical Insights to doing Business in China   Alan Tse
Vice President of Design, Yamamoto Moss




    Music to Their Ears! The Value of Sonic Branding to Your Design Strategy and Customer Experience   Audrey Arbeeny

Executive Producer, Audiobrain





    Beautiful Failures and Ugly Successes: A Look beyond Visual Design   Chris Bedford

President, Karo Group Inc.





    How Do You Distinguish between Strategic Design and Production Design?   Peter Phillips

Design Strategy Consultant

 

Registration

The DMI Annual Conference typically sells out 1-2 months prior to the start date. We anticipate this to be another must attend event. Seats are limited and early registration is encouraged. For more information on this important intDernational conference, view the schedule, registration, and hotel pages.