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Speaker |
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Featured Speaker |
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The Impact of Design on Braun's Corporate
Culture
Hartmut Stroth, Director, Braun GmbH
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| Hartmut
Stroth |
In his presentation, Hartmut Stroth will discuss the main drivers
behind Braun’s strong brand image over the past 50 years,
and how the core brand values of the organization and the prominent
role of product design has helped create this successful leadership.
He will examine the principles that have shaped the Braun Design
Philosophy and how they significantly impact Braun's corporate culture.
Hartmut Stroth who joined Braun in 1974 and became the second only
Director of Communications at Braun since 1955 is responsible for
the entire Braun communication output.
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