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Speaker |
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Featured Speaker |
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Design’s Role in Disruptive Innovation
for Achieving Design Leadership
Jim Long, Director of Research, Herman Miller
Inc.
Deanne Beckwith, President, Deanne Beckwith
Design Associates
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| Jim Long |
Deanne Beckwith |
Long and Beckwith will present the story of Herman Miller’s
Creative Office (HMCO) which takes on the challenge of creating
disruptive innovation for the business leader in a mature industry.
This is a case study of the successes, mistakes, opportunities,
and pitfalls of a new business creation based on new design strategies
within an environment of rich design traditions. It is the story
of a small team of dedicated explorers working together through
extreme ambiguities, creative tensions, and continuous learning
to maneuver design and business strategies straight into the future.
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