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Speaker |
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Featured Speaker |
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Integrating Design into Organizational Culture:
Straight Talk about Design Leadership, Design Performance and Corporate
Culture
Thomas Lockwood, Director, Global Brand and
Design Strategy, StorageTek
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| Tom Lockwood |
Examining several mini-case studies, design management literature,
and research about design management and performance; Thomas Lockwood
will demonstrate and discuss the integral relationship between design
and corporate success. From this examination, seven ways organizations
can approach design to make the most of this resource will be discussed.
This session will be about design in action.
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