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Featured Speakers |
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Forming a Common Vision: Meeting the Complexities
of a Collaborative Challenge
Tom Dierking, Global Design Director, Procter
& Gamble Co.
Henry Chin, Director, ZIBA Design, Inc.
Beth Malone, Creative Director, Libby Perszyk Kathman, Inc.
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| Tom Dierking |
Henry Chin |
Beth Malone |
What is the role of collaboration in developing limitless capability
for innovation and achieving design leadership? Procter & Gamble
and two differently-focused design consultancies will share their
successful experiences in working together to achieve a common vision
and breakthrough solutions. Dierking, Chin, and Malone will share
a case history of their creative collaboration to show how partnerships
can maximize creative potential. Woven into this case will be key
lessons on collaboration that led to their success in achieving
a consistent brand message across all forms of expression. Attendees
will participate in discussion and exercises demonstrating principles
of collaborative work.
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