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Speaker |
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Featured Speaker |
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The Importance of Understanding Culture in
Achieving Design Leadership
Robert Brunner, Partner, Pentagram Design
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| Robert Brunner |
How do companies like Apple Computer continue to produce design
excellence? Why doesn’t everybody? The answer lies in culture.
Robert Brunner, who has spent 20 years helping organizations create
meaningful design, has developed a unique perspective of just how
acutely corporate culture affects design. To highlight this discussion,
Brunner will contrast his experience working with two giants, Apple
and Dell, to explore how design is culturally embedded within one,
and a challenge to grow it in the other.
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