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Speaker |
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Featured Speaker |
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From Business Model to Design Execution:
Lessons in Collaborative Leadership
Eduardo Alvarez, Managing Director, Strategy
& Design, Willey Brothers
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| Eduardo
Alvarez |
Focusing on financial services, Eduardo Alvarez will share how
practitioners can approach the relationship between design excellence
and business enterprise. Alvarez will discuss how industry leaders
are beginning to weave a holistic brand story through the integration
of design, experiential, and marketing disciplines. He will illustrate
this collaboration using stories and visual vignettes that bring
to life this well thought-out strategy, where an organization’s
brand positioning and operating model inform and inspire the ultimate
customer experience.
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