| Keynote Session
Surprise! How Design Transforms Business
Joseph Pine, Strategic Horizons LLP
Featured/Invited Speakers
The Visual Future: The New Language of Branding
and its Impact on Design Management
Cheryl Swanson, Principal, Toniq, LLC
Pamela DeCesare, Associate Director, Packaging Communications,
Kraft Foods, Inc.
Can Good Design Produce Good Financial Performance?
An Empirical Study
Marjorie B. Platt, Associate Professor, College of Business Administration,
Northeastern University
Julie H. Hertenstein, Associate Professor, College of Business
Administration, Northeastern University
An Aggressive Business Strategy Meets an Attractive
Brand Strategy
Bonnie B. Briggs, Manager, Corporate Identity & Communications,
Caterpillar Inc.
The Stanley Story: Establishing Design in a 158
Year Old Company
Gary van Deursen, Vice President, Innovation & Design, The Stanley
Works
The Sensory and Learned Experience of Design
Bryce G. Rutter, President, Metaphase
USAF Identity Program: Gaining Respect and Generating
Fear
Kenneth Cooke, Chief Creative Officer, Siegelgale
Robert C. Williams, Lt. Col., US Air Force
Managing for the Creative Spirit
Earl Powell, President, Design Management Institute
The Role of Social Capital in Product Development
Charles Austen Angell, Vice President, Logic Product Development
Managing Design to Build Relationship Capital:
An Evolutionary Brand Model for Crafting Customer/Brand Rapport
Kathy Tierney, National Practice Director, Fitch
Moving Design to the Core of a Business: How Do
You Make it Happen?
Jon Turner, Executive Creative Director, Enterprise IG Limited
Fueling Business Success Through Design Vision
and Ownership
Glen Walter, Principal, Managing Member, ELEVEN
Dialogue Sessions
Based on a small ‘peer group’ format, these
sessions are led by speakers, members of the DMI Advisory Council
and other experts in the field. The dialogues provide the ideal
opportunity to discuss issues and concerns and with colleagues.
The moderators set the group focus, but dialogues are your opportunity
to talk to industry colleagues about how they overcome issues and
problems similar to your own.
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