| Keynote Speaker
Tom Peters, Author; President, Tom Peters Group
Design as Advantage No. 1: The Design+Identity 50
Featured Speakers
Bernd Schmitt, Professor, Columbia Business School
and author of Experiential Marketing
Enriching Experience in the e-World
Glenn Pennock, former Creative Strategist, agency.com,
LTD.
Relationship Marketing Inside Out
Richard McDermott, Ph.D., President, McDermott
& Co
Designing Organizations to Foster Sharing Knowledge
Robert H. Hayes, Caldwell Professor of Business
Administration, Harvard Business School
Key Challenges for Operations Management
Reto Ruppeiner, Director Visual Identity Management,
NOVARTIS International AG
Novartis: Corporate Branding After a Mega-Merger
Marie-Claude Peyrache,
Group Vice President Corporate Communications, France Telecom
Patrick Brossollet, General Manager, Landor Paris
France Telecom-Branding to Promote Close Relations
Kenji Ekuan, Chairman, GK Design Group, Tokyo,
Japan
The Japanese Lunchbox as both Design Object and Design Metaphor
Martin Gierke, VP Design, Black & Decker
DeWalt-Tools for Building a Powerful Brand
Michael Laude, Design Director, Bose Corporation
The Bose WaveŽ Radio: Designing the Experience to Create Organic
User Relationships
Kevin Masse, Director, Creative Packaging Resources,
Hasbro Toys
and
Maria Dubuc Piraino, Partner, Marketing By Design
e-Tools for Package Design Processes
Charles M. Berger, Chairman and CEO, The Scotts
Company
and
Kerry Bierman, VP Corporate Communications, The
Scotts Company
Championing the Brand in a New Identity Program-from CEO to Employees
Workshop – Optional
Scott Young, Vice President, Perception Research
Services (PRS)
Documenting and Enhancing the Value of Web Design
Dialogue Sessions
Based on a small ‘peer group’ format, these
sessions are led by speakers, members of the DMI Advisory Council
and other experts in the field. The dialogues provide the ideal
opportunity to discuss issues and concerns and with colleagues.
The moderators set the group focus, but dialogues are your opportunity
to talk to industry colleagues about how they overcome issues and
problems similar to your own.
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