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Design-Based Leadership in
the 21st Century |
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The 25th International Design Management
Conference
Chatham Bars Inn
Chatham, Cape Cod, Massachusetts, USA
October 22-26, 2000
Survival and success in the new century will fundamentally be driven
by the relationship between the customer and the manifestations
of commerce – all the experiences customers have with products
and services. Success strategies utilizing design will come from
an obsession and a dedication to creating lasting customer impressions
ensuring that all experiences with products and services engage
customer interest and embody customer respect. To achieve this,
a design-based leadership competency for the individual and for
the organization is critical. Furthermore, to utilize this resource,
the leader’s challenge is to “stand in the future”
in order to make decisions TODAY that will prepare the organization
for those things that lie ahead. Design-based leadership allows
you to make that leap.
In the 21st century, design leadership must recognize both the
emotional and rational side of the customers. Beyond visual delight,
customers expect products and services that simplify and enrich
their lives. Design’s role is therefore of the utmost importance.
Its effectiveness depends on the recognition and placement of strategic
design management as a driver for organization leadership. This
conference offers a rich collection of ideas, challenges, issues
and opportunities to help design managers to become leaders in their
organization and their professsion.
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