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Schedule |
|
| This schedule
is tentative and subject to change. It was updated on November
2, 2004
The schedule below is an overview of the conference. For a
complete schedule of the concurrent presentation sessions
download the complete
printable schedule (pdf).
|
| Thursday, November 11,
2004 |
| |
| 09:30
- 10:00 |
|
Conference
Check-in |
| 10:00
- 10:05 |
|
Opening
Announcement
Dong-Sung Cho, Preident, DBMS/Chairman
of the Board, IPS |
| 10:05 - 10:10 |
|
Welcome
Remarks
Earl Powell, President, DMI |
| 10:10 - 10:20 |
|
Greetings
Hee-Beom Lee, Minister, MOCIE |
| 10:20
- 10:50 |
|
Keynote
Presentation 1: The National Image Strategy of Singapore
Calvin Eu, Ambassador, the Embassy of Singapore
in Korea |
| 10:50
- 11:20 |
|
Keynote
Presentation 2: Brand Strategy of EU in the World Market
Dorian Prince, Ambassador, Delegation of
the European Commission to the Republic of Korea
|
| 11:20
- 11:50 |
|
Keynote
Presentation 3: 2004 IPS National Brand Value Evaluation
Dong-Sung Cho, Chairman of the Board, IPS |
| 11:50
- 13:00 |
|
Lunch |
| 13:00
-15:30 |
|
Concurrent
Presentation Sessions
|
| 15:30-16:00 |
|
Break |
| 16:00-18:00 |
|
Concurrent Presentation
Sessions
|
| 18:00 |
|
Reception |
| Friday, November 12,
2004 |
| |
| 10:00
- 10:30 |
|
Keynote
Presentation 1
Earl Powell, President, DMI |
| 10:30
- 11:00 |
|
Keynote
Presentation 2: Designing Design into the Strategic Management
Process
Ron Sanchez, Professor, Copenhagen Business
School |
| 11:00
- 11:20 |
|
Keynote
Presentation 3: IPS Corporate Brand Asset Evaluation
Cheol-Ho Shin, President, IPS |
| 11:20
- 12:00 |
|
Awards
Ceremony:
Brand Olympics "Super Brands Award 2004"
|
| 12:00
- 13:00 |
|
Lunch |
| 13:00
-15:00 |
|
Concurrent Presentation
Sessions
|
| 15:00-15:30 |
|
Break |
| 15:30-18:00 |
|
Concurrent Presentation Sessions
|
Download Complete Printable
Schedule (pdf)
|
