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International Conference on Innovation by
Brand and Design Management
Seoul, Korea
November 11-12, 2004
Co-Sponsored by
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Design Management Institute
The 12th International Forum on Design Management
Research & Education |
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Design and Brand Management
Society
The 2nd Annual Conference |
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Institute for Industrial
Policy Studies—Brand Management Institute
3rd Annual Conference of Brand Management Institute |
Recently, the world has entered a new era of boundless competition.
Not to be outdone, Asia has gained greater significance in the world
economy with its emerging economic prosperity and vivacity. Against
this backdrop, the Design Management Institute, the Institute for
Industrial Policy Studies—Brand Management Institute, and
the Design and Brand Management Society are joining hands together
to host an international conference in Seoul dedicated to promoting
the importance of integrating brand and design management. This
occasion holds significance as three different organizations from
different nations are joining forces to promote a single mission
of raising awareness about the productive synergy that arises when
brand and design integrate with corporate management. The Conference
on Innovation by Brand and Design Management will be a forum for
exchanges of ideas and best practices among participants from around
the world, and the conference proceedings and results will help
participants better understand ways to integrate brand and design
for better management.
A broad and impressive range of abstracts has been received by
the conference Scientific Committee in response to the call for
papers. The abstracts cover topics such as branding, design management,
innovation, product design, and green design. Based on this strong
response, the conference promises to be a seminal forum for the
exchange of ideas and best practices from around the world. Registration
for the conference is now open to all interested individuals from
academia, business, and public and government agencies.
Program Overview:
This Joint Conference hosts three different events, namely the
12th International Forum on Design Management Research & Education
(led by DMI), the 2nd Annual Conference (by DBMS) and the 3rd Annual
Conference of Brand Management Institute (by IPS).
Conference Theme Tracks
Innovation by Brand and Design Management
Program sessions will include research papers, case studies, panel
discussions and poster presentations in ten research tracks.
1. Economics of aesthetics
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Art, aesthetics & management
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Applying design principles to organizations and social systems
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Macroeconomic issues of design promotion investment
2. Design paradigms and organization theory
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Design management evaluation systems
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Boundaries of design: externalizing or in house design
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Models for integrating environmental office space design
and company values
3. Design for company performance
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Design value for stake-holders value
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Macroeconomic trend towards luxury for the masses: consequences
for design
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Designers as entrepreneurs
4. Design and brand management in the new economy
5. Design, brand and innovation management
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The new model of user-centered design in innovation
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Implementing design knowledge management in NPD
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Modular architecture and new production systems
6. Managing strategic and organizational change by design
and brand
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The creative organization: Design as partner
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Managing change through corporate identity
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Designing and branding leadership with transformational
leadership
7. Brand and design management for services industries
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Retail design and brand management
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Environment design for hotels and entertainment industries
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Design and brand management model for services industries
8. Human sciences for brand & design research
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Ethno-design and anthropology for designers
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Designing and evaluating sensorial brands
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Research and design on the customer brand experience
9. Brand for competitiveness
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Integrating brand and design
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Customer brand as a new concept in marketing
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Country brand for national competitiveness
10. Designing and Branding in Asia
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Usefulness of ethnicity in design research
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Creating meaningful brands in Asia for international markets
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Promoting geographical clusters for Design in Asia
Scientific Committee Chairs
Brigitte Borja de Mozota, Ph.D.
Professor, Université Paris X Nanterre
Chair, DMI Academic Forum, Trustee, DMI Research Council
Laboratoire CEROS UFR SEGMI
200 avenue de la République
92 001 Nanterre, France
email: bborjade@u-paris10.fr
Kyung-Won Chung, Ph.D.
Professor, KAIST
Department of Industrial Design
373-1 Guseong-dong
Yuseong-gu, Daejoen, 305-701, Korea
email: kwchung@kaist.ac.kr
Cheol-Ho Shin, Ph.D.
Professor, Sungshin Women’s University
Department of Business Administration
249-1 Dongsun-Dong 3ga
Seongbuk-gu, Seoul 136-742, Korea
email: chshin@ips.or.kr
Scientific Committee Members
Program Co-Chairs
Earl N. Powell
President, Design Management Institute
Dong-Sung Cho
President, Design and Brand Management Society
Jung-Ho Kim
President, The Institute for Industrial Policy Studies
About the Forum
Founded by the Design Management Institute, the International Forum
on Design Management Research and Education is an organization of
researchers and teachers whose work embraces problems and issues
related to the field of design management. The Forum’s mission
is to facilitate communication and encourage collaboration among
its members; to encourage research that will result in practical
applications in both education and practice; and to help members
integrate design management issues into existing educational programs.
Selected papers from the Forum are published in the Academic
Review.
Schedule
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