Home
> Conferences
> DMI International Singapore Conference > Featured
Speaker |
 |
Featured
Speaker |
|
Beyond Beautiful Design: Approaches to Future Growth
Niko von Saurma, Director, Singapore Studio, BMW Group DesignworksUSA
 |
 |
| Niko von Saurma |
Low cost manufacturers are closing the gap—first, with lower labor costs, then engineering innovation, and now design aesthetics. The competitive strength and advantage of leading companies in the marketplace is eroding. Beautiful design as a selling point is no longer sufficient to secure leadership. BMW Group DesignworksUSA has been applying its unique approach of Intelligent Creativity across its global clientele to help companies find new ways to offer competitive and differentiated products and services. Niko von Saurma will present methodologies, approaches, and case studies for finding opportunities beyond existing portfolios.
 Email this page to a colleague
|
