Home
> Conferences
> DMI International Singapore Conference > Featured
Speaker |
 |
Featured
Speaker |
|
Design is Big Business: Unlocking Value through Design
Gus Rodriguez, Vice President, Partnerships and Consulting, Philips Design
 |
 |
| Gus Rodriguez |
Highly underrated and misunderstood, design has an intangible value contribution to business often dependent on faith, hope, and the goodwill of patrons. Gus will describe how the design profession needs to transform itself and learn how to make the value of design tangible to business. Only then can it gain a seat in the strategic boardroom and unlock the value of design for business and society as a whole.
 Email this page to a colleague
|
