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Featured
Speaker |
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Distributed Design Teams: Current Trends and Future Opportunities
Tonya Peck, User Experience Manager, Microsoft Corporation
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| Tonya Peck |
Singapore, a significant trading hub for 1800 years, is an ideal location to explore recent trends at the intersection of business and design. Asia was long associated with the manufacture of goods sold elsewhere, but global business imperatives have enabled it to play an expanding role in the development of those products. Those same imperatives are now pushing companies (such as Microsoft) to rely on virtual teams that span the globe for the early user research and design of products sold to a global audience. But while the scaling up of design activities for a global market has challenges, these distributed design teams are uniquely positioned to meet new opportunities.
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