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Featured
Speaker |
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Living in Asia – Sensing the World: Creating Iconic Brands
Desmond Loh, CEO, OXO
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| Desmond Loh |
It is becoming more and more difficult for Asian companies to get recognition and to establish themselves on the global market. Companies need to be a cut above the rest in order to be successful. Working with established designers is one way to stand out from the crowd, to get that touch of something special, as well as media attention. Iconic branding can be the path to success, but does working with famous designers bring more pain than gain?
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