13-14 March 2008, Singapore
Grand Hyatt Singapore

Event Partners:
          DesignSingapore Council
          IE Singapore
          Spring Singapore
          reddot Academy
          Microsoft

This unique international conference will demonstrate how to use design and design thinking to solve business objectives. The role of design in business has shifted dramatically over the past few years, and is now becoming recognized as a key business asset that can add true value. With a panel of international experts, this conference will communicate how to create value through design, based on the triple bottom line: economic, social/cultural, and environmental value. More than any other business activity, design has the ability to deliver value throughout the triple bottom line.

Design in all its forms (product design, innovation design, environment design, information design, communication design, etc.) is a powerful business tool, and there are specific techniques, processes, and structures to enable success. But moving design from a project-based function to a strategic function, from lowest cost to sustainable, from an expense to an asset—is challenging.

Obtaining significant value from design goes beyond commissioning a hot designer or cool advertising. Rather, it involves a deep understanding of customer behaviors, corporate leadership, corporate culture, cross-functional work teams, specific methods and processes, utilizing both qualitative research and intuition in decision making, and applying design visualization and design methods to key business processes. A portfolio of experts from Asia, Europe and America will describe how to create value for the customer and for business by using design as a core business strategy.

Presentations

Building Leadership Brands by Design
Timeless Principles That Companies Can Embrace to Establish Powerful and Enduring Brands
Jerry Kathman, President/CEO, LPK, Inc.
 

Design is Big Business: Unlocking Value through Design
Gus Rodriguez, Vice President, Partnerships and Consulting, Philips Design
 

Living in Asia – Sensing the World: Creating Iconic Brands
Desmond Loh, CEO, OXO
 

Branding a city: Gold Coast City, Australia
Christine Jane Moody, Managing Director, Moody Design Pty. Ltd.
 

Establishing and Developing a Holistic Lifestyle Concept
Michael Ma, Group CEO and Founder, IndoChine Group
 

The Digital Landscape
Simon Waterfall, President D&AD; Creative Director, POKE
 

Beyond Beautiful Design: Approaches to Future Growth
Niko von Saurma, Director, Singapore Studio, BMW Group DesignworksUSA
 

Humanizing Brands through Emotional Design
Marc Gobé, Chairman & CEO, Emotional Branding LLC
 

From OEM to ODM: The OSIM Experience
Kia Tong Tan, Chief Technology Officer, OSIM International Ltd.
 

Distributed Design Teams: Current Trends and Future Opportunities
Tonya Peck, User Experience Manager, Microsoft Corporation
 

Panel Discussion

Desmond Loh, CEO, OXO Christine Jane Moody, Managing Director, Moody Design Pty. Ltd. Ron Newman, Professor/Senior Vice President (Design), Raffles University Thomas Lockwood, President, Design Management Institute

Who should attend
This conference is essential for anyone interested in learning more about the management and strategy of design. Attendees from around the world will represent corporate, consultant, and academic backgrounds. This conference will provide excellent networking opportunities, and discussions about utilizing design to build sustainable business success.

Key Learnings:
Building business value through design is a business imperative. Well-managed design has the power to create innovation, enable strategy, build brands, and ensure customer satisfaction. This conference will consolidate evidence and present new thinking to explain how to capture value by design. Don’t miss this inspiring conference and learning opportunity!

Registration and hotel information is now available for this exciting gathering of thought-leaders from around the world.

Register Now

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