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DMI strives to inspire the best management
of the design process in organizations worldwide by reaching and
supporting the decision makers that are shaping all manifestations
of brands – products, communications and environments. These
senior design executives are responsible for decisions that establish
the artifacts and contexts of our material world. They guide their
design teams through a myriad of decisions in support of their organization’s
business strategy. They make or influence decisions for integrated
communication materials – from product/program collateral materials,
to annual report paper and printer selections, to product materials
selections to computer-based development tools to packaging suppliers
and on and on.
Leadership
The worldwide leadership position of the Design Management Institute
gives it an extensive reach and special influence in the design
management community, and through the DMI education and research
programs there is continuous interaction with these senior design
executives. Research on the role of design in business includes
faculty from leading design and business schools, notably the Harvard
Business School, Art Center College of Design, Stanford University,
Copenhagen Business School, London Business School, and Tokyo University.
DMI Programs and Products
While education and research programs provide
a special form of interaction and exposure, the DMI publishing program
reaches a much broader audience through a variety of vehicles including
its bimonthly newsletter, which is mailed to over 14,000 subscribers
worldwide. Important exposure is also available through the DMI
Review, with a readership of over 4,000; and DMI teaching
case studies which are marketed and distributed to business schools
worldwide by Harvard Business School Publishing. These teaching
case studies are taught in over 150 business schools.
The newest interaction channel is www.dmi.org, the DMI web site.
With continually growing traffic due to networked discussions, the
open DMI Job Bank, and extraordinary content, this site is known
as the most useful in the design management profession.
Who presents and contributes to DMI?
DMI presenters are stars or unknown newcomers.
It’s the mix that makes the buzz.
The range of presenters has included Tom Peters,
Berndt Schmitt, Michael Schrage, David Aaker, Lynn Upshaw and Jean-Noel
Kapferer; the CEOs of the Kohler company, Corning and the Scotts
Company, FutureBrand, Enterprise IG, and Siegelgale; and the design
managers behind the new product, identity, and packaging programs
of France Télécom, Novartis, Acela, Audi, SAS, Royal Caribbean,
the RATP (Paris), PriceWaterhouseCoopers, Nortel Networks, IBM,
Philips, Braun, Kraft, Keebler, Colgate Palmolive, Kodak, and EDS.
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