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Home > About DMI > Award Programs > Muriel Cooper Prize > Masamichi Udagawa

Masamichi Udagawa
Masamichi Udagawa
 

2006 Winner

 

Masamichi Udagawa is a partner at Antenna Design New York Inc. which he co-founded with Sigi Moeslinger in 1997. Antenna’s mission is to make the experience of objects and environments more meaningful and exciting. Antenna’s projects range from public to commercial, from applied to exploratory.  Among Antenna’s best known projects are the design of New York City subway cars and ticket vending machines, JetBlue check-in kiosks, Bloomberg displays and interactive environments, such as Power Flower, an installation in the windows of Bloomingadale’s activated by passersby. Antenna’s user-centered design approach helps understand human behavior, which is particularly important when designing the unfamiliar, elicited by new technology. Antenna’s work has won numerous awards, including recognition from I.D., Business Week, and Wired magazines. In 2003 and 2006 Masamichi and Sigi were finalists for the National Design Award in Product Design from the Cooper-Hewitt National Design Museum. The Antenna designed Help Point Intercom for the New York City Subway has recently been selected for the permanent collection of the Museum of Modern Art in New York.