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Mission Statement

Vision

To improve organizations worldwide through the effective integration and management of design and design principles for economic, social and environmental benefit.

Mission

Be the international authority, resource and advocate on design management.

Objectives

Assist design managers to become leaders in their profession.

Sponsor, conduct and promote research.

Collect, organize and make accessible a body of knowledge.

Educate and foster interaction among design managers, organizational managers, public policy makers and academics.

Be a public advocate for the economic and cultural importance of design.