What is DMI?
The Design Management Institute (DMI) is an international nonprofit membership organization that connects design to business, to culture, to customers—and to the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation.
DMI focuses it's mission in three areas: education, design valuation and connection.
Education: Based on DMI’s latest research with practitioners, educators and students, DMI has built a competency map of necessary skills for creative leadership. The new DMI education program DMI:futurEd has been designed around the competencies, enabling individuals and organizations to determine an advanced education curriculum based on unique needs and company priorities.
Design Value: Many understand the qualitative value that design brings to brands, corporations and experiences. DMI has undertaken a survey to quantify the impact of design on return on investment. The DMI: Design Value Scorecard and Index outlines quantitative outcomes such as increased sales, profits, market share growth, and market valuation that are driven by investment in design.
Connection: DMI is the largest community of cross-industry, global design and innovation leaders. Members have connection to peers, academics and industry thought leaders across the globe. In addition, members gain exclusive access to the world’s largest and foremost body of design management & business knowledge, with hundreds of articles, updated conference video, and case studies.
DMI is a public advocate for the economic and cultural importance of design.
What is Design Management?
Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.
On a deeper level, design management seeks to link design, innovation, technology, management and customers to provide competitive advantage across the triple bottom line: economic, social/cultural, and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between “design” and “business” to improve design effectiveness.
The scope of design management ranges from the tactical management of corporate design functions and design agencies, including design operations, staff, methods and processes—to the strategic advocacy of design across the organization as a key differentiator and driver of organizational success. It includes the use of design thinking—or using design processes to solve general business problems.
Some examples of professionals that are practicing design management include design department managers, brand managers, creative directors, design directors, heads of design, design strategists, and design researchers, as well as managers and executives responsible for making decisions about how design is used in the organization.
A number of leading international educational institutions have established design management as a respected course of study and research, including Brunel University (UK), De Montfort University (UK),Illinois Institute of Technology Institute of Design (US), INHOLLAND University (Netherlands), KAIST(South Korea), Lancaster University (UK) MIP - Politecnico di Milano (Italy), Parsons School of Design(US), Pratt Institute (US), Suffolk University (US), University of Salford (UK). UMIST - University of Manchester Institute for Science and Technology (UK), and the University of Kansas (US).
As leading practitioners of design management and design leadership, DMI members are actively engaged in design thinking and managing industrial design, graphic design, service design, environment design, brand identity, fashion design, interface design, interior design, experience design, architecture and engineering. They work for corporations, design agencies, educational institutions, and government.
DMI is headed by President Michael Westcott, and supported by a Board of Directors from various leading Fortune 500 organizations, with diverse backgrounds representing a variety of disciplines. In addition, the Institute benefits from an active, International Board of Advisors comprised of leading members of the profession, a Research and Advisory Council, the DMI Review Editorial Advisors, and Institute Fellows.
Design Management Institute
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