| This past October, DMI convened 17 speakers and nearly 200
participants in Vermont to discuss Measuring and Building Design's Role in Achieving
Business Success. Exploring new areas of content, we anticipated that this would be one of our most
important and successful conferences, and captured the entire event on video.
We are
proud to announce that the video from this conference is now available online to DMI
members and at no cost. Access for the general public is US$295. Thanks to the generous support of frog design, in conjunction with
ScribeStudio, the presentations and highlights of the conference have been stored in
an online archive for your use.
This online resource is free for DMI members and attendees of the conference. Access for the general public is US$295. You may purchase access to all sessions via the ScribeStudio website.
If you wish to view the conference archive choose the link that is appropriate to you.
Member/Attendee Login*
Purchase Sessions ($295)
*Please note member/attendee login is separate from your dmi.org login. Members and attendees received login instructions and credentials in mid January. Please contact DMI if you did not receive or have lost your login credentials.
Design Leadership in Action:
Measuring and Building Design's Role in Achieving Business Success
The 31st International Design
Management Conference
Conference Theme:
Businesses need to capture real value from their investments in design. Therefore, measuring the role of design and design management in achieving sustainable business success is of paramount importance. How is this done?
In October 2006, DMI took on this most important and challenging topic. A portfolio of experts addressed the topic from multiple points of view. DMI identified seven key categories to measure and build design’s role in business success, which include:
Purchase influence / emotion Cost savings / ROI / time to market Enable strategy / new markets Corporate reputation / brand value Enable innovation / time to market Customer satisfaction Good design is good for all/triple bottom line
Each speaker addressed one or more of these key categories. The learning objective: That conference attendees discover macro and micro tools and techniques, gain perspective, and become equipped to address this topic in their work on Monday morning, and in their work for years to come.
View Information About DMI Membership
View Information About the 31st Conference
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