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dmi: Symposium

 

 

Smart Innovation: Connecting Design to Strategy

BMW Welt Business Center
Munich, Germany
8/9 March, 2017
   

Partners

    Bayerisches Staatsministerium fur Wirtschaft und Medien, Energie und Technologie
     
    Munich Creative Business Week
     
    Bayern Design
     
   

Sponsors

     
    Frog Design
    GE
     
    Macromedia University

 

 

The dmi:Symposium Munich 8/9 March at the distinctive BMW Welt Business Center will be a fast-paced, immersive 1 1/2 day event hosted in partnership with bayern design, The Bavarian State Ministry, and MCBW. The DMI Symposium is part of the 6th Annual Munich Creative Business Week (MCBW), the largest design event in Germany. Over 200 events and exhibitions will be hosted throughout Munich for more than 60,000 visitors.

 
The Symposium theme is “Smart Innovation: Connecting Design to Strategy”. As companies contend with unprecedented technological and business complexities, they are turning to design to simplify and humanize complex systems, clarify business strategy, and create a roadmap to innovation. Short keynote sessions and group breakout discussions will focus on design as a building block of innovation in large organizations, small and medium enterprises, startups, and the public sector.

Das dmi:Symposium Munich am 8. Und 9. März 2017 im unverwechselbaren Business Center der BMW Welt wird ein dynamischer, intensiver 1 ½ Tage Event, der in Partnerschaft mit Bayern Design und dem bayerischen Wirtschaftsministerium entstanden ist. Das DMI Symposium ist Teil der 6. Munich Creative Business Week (MCBW 2017), Deutschlands größter Design-Event mit über 200 Veranstaltungen und mehr als 60,000 Besuchern. Das Thema des Symposiums „Smart Innovation: Connecting Design to Strategy“ weist auf die beispiellose technologische und geschäftliche Komplexität hin, mit der Unternehmen heute konfrontiert werden. Design vereinfacht und vermenschlicht komplexe Systeme, verdeutlicht Geschäftsstrategien, koordiniert Organisationen und ist Katalysator für Innovation. Kurze Keynote-Vorträge und Breakout-Diskussionen werden darauf fokussieren, wie erfolgreich Design als Baustein für Innovation in großen, mittleren und kleinen Unternehmen, Start-ups und dem öffentlichen Sektor wirkt

 

About DMI / Über DMI

 

Founded in 1975, the Design Management Institute (DMI) is an international group that seeks to improve organizations through the effective management of design and innovation. Through education, design value advocacy, and networking, we link a global membership of designers, business leaders, educators, and researchers to facilitate organizational change and design-driven innovation for economic, cultural and social benefit.
 

Das dmi:Symposium Munich am 8. Und 9. März 2017 im unverwechselbaren Business Center der BMW Welt wird ein dynamischer, intensiver 1 ½ Tage Event, der in Partnerschaft mit Bayern Design und dem bayerischen Wirtschaftsministerium entstanden ist. Das DMI Symposium ist Teil der 6. Munich Creative Business Week (MCBW 2017), Deutschlands größter Design-Event mit über 200 Veranstaltungen und mehr als 60,000 Besuchern. Das Thema des Symposiums „Smart Innovation: Connecting Design to Strategy“ weist auf die beispiellose technologische und geschäftliche Komplexität hin, mit der Unternehmen heute konfrontiert werden. Design vereinfacht und vermenschlicht komplexe Systeme, verdeutlicht Geschäftsstrategien, koordiniert Organisationen und ist Katalysator für Innovation. Kurze Keynote-Vorträge und Breakout-Diskussionen werden darauf fokussieren, wie erfolgreich Design als Baustein für Innovation in großen, mittleren und kleinen Unternehmen, Start-ups und dem öffentlichen Sektor wirkt.

 

 

Schedule / Ablaufplan

 

 
 

8 March, Wednesday

     
 

Workshop - Design Thinking and Innovation Management

Dr. Nelson Soken, CEO, Author, Trainer

Design Thinking is a human-centered approach to innovation and problem solving that everyone can put into practice. In this interactive workshop participants unfamiliar with design thinking, and those wishing a refresh, will learn how design thinking can enhance their individual and organizational ability to address customer needs. Learn:

  • The fundamental principles design thinking
  • The role of cognitive biases in decision-making and organizational interactions
  • Simple, actionable tools and processes for each phase of the design process that you can implement immediately

     

 

 

9 March, Thursday

 

 

Keynote Speaker Sessions

Experts from the US and Europe will discuss challenges and opportunities facing today's design and innovation leaders:

 

Chris Pacione: CEO, The LUMA Institute

Key Factors That Influence your Organization's Ability to Innovate

Fabio Sergio:  VP Design, frog

Culture Eats Design for Breakfast: Thinking and Doing in the Age of Always-On Transformation

Mark Ciesko: Global Director Design Thinking, GE Healthcare; Lawrence Murphy: Chief Designer, GE Healthcare

Designing Great Customer Experiences by Leveraging Design Thinking

Ferdy Gilsing: Associate Director, Designworks, A BMW Group Company

Creative Transformation – by People, with People, for People

Christof Mees: President, CEO, Ziba Design 

Navigating the Disruption - Leading a Design Firm Through the Changing Landscape of our Industry

Amy Steinmetz: Vice President, Managing Director Europe, LPK Europe; David Beard: Vice President, Executive Creative Director, LPK Europe

Connecting Design to Brand Strategy

 

     

Chris Pacione
The LUMA Institute 

 

Fabio Sergio
frog

 

Lawrence Murphy
GE Healthcare

 

Mark Ciesko
GE Healthcare

             
     

Ferdy Gilsing
Designworks, A BMW Group Company

 

Christof Mees
Ziba Design 

 

Amy Steinmetz
LPK Europe

 

David Beard
LPK Europe

 

     
 

Interactive Breakout Discussions

Experienced leaders will lead interactive discussion sessions with small groups to discuss real-world challenges and opportunities. Learn best practices from your peers as you review current business cases, and debate models and frameworks that address topics across innovation, design management and design strategy challenges. Breakout Discussions will be led by global thought leaders:

 

From SMEs to Large Corporates: Building Design Capability at the Right Scale

This session will be led in both German and English

Iain Aitchison: Program Director, Institute of Design Innovation Glasgow School of Art; Chair, DMI Advisors, Board Member Creative Scotland

Design Thinking in the German Work Environment

This session will be led in both German and English

Christiane Riefler: Project Manager Design Strategy, BMW Group

Being Human in Times of Digital Transformation: The Power of Design-Driven Innovation

This session will be led in both German and English

Oliver Szasz: Professor of Digital Media & Communications, Macromedia University of Applied Sciences

For SME's, Corporations and Consultants: 7 Lessons in Buying and Selling Design

This session will be led in both German and English

Markus Hohl: CEO, Hellon, London
Laura Franck
: Client Service Director, Hellon

Beyond Empathy: Crossing Cultures with Design Insight and Foresight

Steffi Marty: Senior Brand Identity Manager Europe, Wrigley

DMI Design Value System: A Measure of the Value of Design in Business

Dr. Nelson Soken: CEO Soken Consulting, Author, Trainer

Are You Solving the Right Problem? Innovation and The Art of Problem Framing

Chris Pacione: CEO, The LUMA Institute

Connecting Design to Brand Strategy

Amy Steinmetz: Vice President, Managing Director Europe, LPK Europe
David Beard: Vice President, Executive Creative Director, LPK Europe

Smart Connections: New Ways to Drive Your Innovation

This session will be led in both German and English

Jim Kraimer: Director of Industrial Design (EMEA), Crown Equipment Corporation

     

 

 

Venue / Veranstaltungsort

 

 

 

flickr cc decoded_conf  

BMW Welt Business Center

Am Olympiapark 1
Munich, Germany

Directions/Parking
Google Map


BMW Welt Business Center is part of the stunning BMW Group Headquarters- home to a diverse range of activities: The BMW Welt world of experience event hall, The BMW Group Plant and The BMW Museum. The building, designed by Coop Himmelb(l)au Architects is just 30 minutes from downtown Munich by train. Go here for directions by train, bus, or shuttle.

     
flickr cc hueneborg  

BMW Group Headquarters

Symposium delegates may wish to arrive to BMW early on 8 March to explore the BMW Group Headquarters. The compound includes the BMW Museum, BMW Group Plant, a cafe, a BMW merchandise shop, even a spot to take a test drive. All details and offerings can be found here.

 

 

 

 

 

 


 

 
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