One of the most diverse consumer product organizations has determined that design needs to be a core component of its brands in the future and has committed to building a new state-of-the-art design center to prove it. Newell Rubbermaid has elevated Chuck Jones, DMI to the role of Chief Design and Technology officer to underscore the need to integrate design and technology in the future.
Chuck Jones is a proven leader in the design management community who has helped organizations such as Whirlpool, Masco and Xerox raise the level and outcome of their design teams. The breadth of the Newell global portfolio is impressive and includes such notable brands as ViceGrips, Irwin, Parker and Rubbermaid. According to Chuck, “Newell has done well with its tactical use of design, and is now making an organization-wide commitment to innovation by making design a strategic global resource.”
Specifically he and his team are charged with increasing revenue by growing the innovation pipeline at Newell, and have identified three key themes to focus their efforts:
- Innovation to increase the quantity of ideas and value of the Innovation Pipeline
- Design leadership by focusing on craftsmanship and brand differentiation
- Project leadership and productivity, including effective use of technology to manage time, budgets and quality execution.
They will be creating a usability lab and human-factors research center and consolidating many of their designers and resources in the new Kalamzoo, MI design center pictured below.