Understanding the Changing Value & Role of Design in Organizations
DMI: REVIEW VOL. 24, NO. 4
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How Do You Define Design Value beyond "beautiful"? We move beyond qualitative to quantitative and ask: What is the business case for design as a strategic investment? What are the optimal processes and methodologies for objective-setting and metric definition? What key performance indicators should be measured, and managed, using what tools? How can design be quantified when measuring brand equity and loyalty? What is the correlation between design management and innovation? What is the link between design management and process? Between design management and product sustainability? What is the role of design and design management in aligning corporate strategy?
Michael Westcott, DMI
Jason Schupbach National Endowment for the Arts Design Director, Raymond Turner Design Leadership Authority and Writer and Marco Steinberg Strategic Design Consultant and Government Advisor
The DMI Design Value Scorecard: A New Design Measurement and Management Model
Michael Westcott, Steve Sato, Deb Mrazek, Rob Wallace, Surya Vanka, Carole Bilson and Dianne Hardin
Nurturing Power Partnerships on the Innovation Journey
The UK Design Council: Putting a Value on Design
Preservers, Transformers & Vanguards: Measuring the Profitability of Customer Experience Strategies
What Is the Real Value of Design?
Valuing the art of Industrial Design: A Profile of the Sector and its Importance to Manufacturing, Technology, and Innovation
(Im)Proving It: Designing a Measurement System that Nourishes Innovation
Julian Jenkins and Tony Golsby-Smith
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