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Understanding the Changing Value & Role of Design in Organizations




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How Do You Define Design Value beyond "beautiful"? We move beyond qualitative to quantitative and ask: What is the business case for design as a strategic investment? What are the optimal processes and methodologies for objective-setting and metric definition? What key performance indicators should be measured, and managed, using what tools? How can design be quantified when measuring brand equity and loyalty? What is the correlation between design management and innovation? What is the link between design management and process? Between design management and product sustainability? What is the role of design and design management in aligning corporate strategy?



President's Letter
Michael Westcott, DMI

Jason Schupbach National Endowment for the Arts Design Director, Raymond Turner Design Leadership Authority and Writer and Marco Steinberg Strategic Design Consultant and Government Advisor

The DMI Design Value Scorecard: A New Design Measurement and Management Model
Michael Westcott, Steve Sato, Deb Mrazek, Rob Wallace, Surya Vanka, Carole Bilson and Dianne Hardin

Nurturing Power Partnerships on the Innovation Journey
Caroline Flagiello

The UK Design Council: Putting a Value on Design

Ailbhe McNabola


Preservers, Transformers & Vanguards: Measuring the Profitability of Customer Experience Strategies

Phil Klaus

What Is the Real Value of Design?

Jeneanne Rae

Valuing the art of Industrial Design: A Profile of the Sector and its Importance to Manufacturing, Technology, and Innovation

Bonnie Nichols

(Im)Proving It: Designing a Measurement System that Nourishes Innovation

Julian Jenkins and Tony Golsby-Smith

Book Noted

David Siedzik


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A subscription to the Design Management Journal is included with subscriptions to the quarterly dmi:Review. All DMI membership levels include a subscription to the Review and Journal, as well as access to the dmi:Knowledgebank of all Journal and Review articles, conference video and case studies.  Join now.

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