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Lead Sponsor



VanBerlo         Designit
      Design and Architecture Norway



dmi:Design Management Conference Europe

Design and Architecture Norway (DOGA)
Oslo, Norway
19-21 June, 2017



Registration Fees for Full Conference Pass: 

Non-Member $1650 USD
Member $1400 USD
Special Offer: Conference Registration + DMI Membership $1700 USD

One Day Conference Registration Available



Register Here



The Design Management Conference #DMC17 held every year in Europe, draws executives, founders, and emerging leaders in Design and Innovation Management. This year in Oslo we will focus on sustainability in all its forms: sustainability in business models, markets, organizations, culture, cities and environments. What role can Design and Design Management play to reframe opportunity, create value, emphasize environmental stewardship, and build stronger societies? We’ll address these provocative questions and more at the dmi:Design Management Conference #DMC17.


The intimate size of the Design Management Conference presents a wonderful opportunity to build your network, spread your ideas, and learn lessons from the diverse experiences of those in attendance. In the fast paced world of design-driven innovation we believe that this type of peer-to-peer exchange is invaluable. The conference and optional activities are designed with many opportunities to meet new people, start new discussions, and work interactively in small groups.









flickr cc decoded_conf   

Conference Schedule-at-a-Glance

MONDAY, 19 June - Pre-Conference Optional Activities

9:00 - 16:30 dmi:Design Value System Workshop $650 - Full Day
12:30 - 16:30 Creative Leadership Workshop $450 - Half Day
10:00 – 13.00 Design & Architecture Walk $50



17:00 - 18:00 DMI Member Only Check-In Activity
18:30 - 20:00 Welcome Drinks - Designit Studio, Akersbakken 12, Oslo


TUESDAY, 20 June

8:00 - 8:45 Registration and coffee
8:45 - 17:30 Welcome, Keynote Speakers, Lunch, and Interactive Sessions
18:00 - 20:00 Opening Reception



8:00 - 8:45 Registration and coffee
8:45 - 17:30 Keynote Speakers, Lunch, and Interactive Sessions
17:30 - Conference Close

17:30 - DMI Member Only Check-Out Activity
17:30 - Closing Drinks (TBC)


Monday 19 June (Pre-Conference Optional Activities)


Design & Architecture Walk: The Identity of the New Oslo Fjord City

Join guides Ellen Margrethe Skilnand and Knut Bang of DOGA, experts on Oslo’s architecture, identity and design. They have curated a walk with DMI members in mind, exploring Oslo’s building and creativity boom in Fjordbyen (Fjord City); the state-of-the-art waterfront that has transformed an urban barrier separating the city from the fjord into a thriving cultural neighborhood. The walk gives the participants a unique insight into the new city district – from infrastructure, iconic buildings, and public spaces to new urban dwellings. Learn More

Architecture Walk Fee: USD $50 per person


dmi:Design Value System Workshop


Facilitator: Nelson Soken, PhD: CEO, N.H. Soken Consulting; Author of Lead the Pack: Sparking Innovation That Drives Customers Wild

This workshop will help you customize the dmi:Design Value System (DVS) tools to ascertain your design organization’s current capabilities, represent your organization’s future contributions, measure and communicate the impact of design in your organization, and construct a plan for managing future growth. Learn More


Workshop Fee: USD $650 per person


Creative Leadership Workshop: Achieving Design Excellence

Facilitators: Rama Gheerawo: Director, Helen Hamlyn Centre for Design; Reader in Inclusive Desig, RCA

Onny Eikhaug: Program Leader Design for all at the Norwegian Centre for Design and Architecture


Do you want to be more creative? Do you want to evolve your leadership both personally and professionally? This

workshop brings together inclusive design practice and leadership theory to present an exciting new area for your development – Creative Leadership. Learn More


Workshop Fee: USD $450 per person



Tuesday & Wednesday 20-21 June



Keynote Speaker Sessions

Global Design and Innovation leaders will discuss the challenges and opportunities facing design management today. They are visionaries that understand the value of design as a strategic asset, and know how to embed design across an organization to drive innovation, create a growth-mindset culture, and ensure organizational resilience.






Alan AtKisson
The AtKisson Group

  Bård Annweiler Mission  

Marie Hartmann
Designit Oslo


Rama Gheerawo

Royal College of Art


Christian Bason
Danish Design Centre


Lorraine Justice
Rochester Institute of Technology


Andreas Moan
Oslo University Hospital

  Ernesto Quinteros
Johnson & Johnson

Agnete Enga
Designit Oslo


Tom Morgan
ANTI Bergen


Martin Riber Andersen


Iain Aitchison
Glasgow School of Art


Toni-Matti Karjalainen
Aalto University School of Business


Mike Gallagher
Crown Equipment Co.


Anton van de Putte


Arianne Miller
The Lab at OPM

Introducing the Ultimate Design Challenge

Alan AtKisson: President & CEO of AtKisson Group & Center for Sustainability Transformation; Author


Meaningful or Meaningless. It's Your Choice

Bård Annweiler: Managing Director, Mission

Designing Value for Babies and Business

Anton van de Putte: CEO, Stokke
Martin Riber Andersen: Senior Consultant, PARK


Inclusive Design: Powering Innovation & Social Impact

Rama Gheerawo: Director, Helen Hamlyn Centre for Design; Royal College of Art Reader in Inclusive Design


Design Leadership in Disruptive Times

Christian Bason: CEO Danish Design Center


Untangling Complexities in Healthcare: Redesigning Breast Cancer Diagnostics

Marie Hartmann: Design Director, Designit Oslo
Andreas Moan: Assistant Director Research and Development, Oslo University Hospital


Creating an Engaged and Empowered Workforce made Sustainable through Design

Ernesto Quinteros: Chief Design Officer of Johnson & Johnson


dmi:FuturED - Transforming Together

Iain Aitchison: (Moderator) Chair DMI Advisory Council and Programme Director, Glasgow School of Art
Lorraine Justice, PhD.: Dean of College of Imaging Arts and Sciences
Kevin Lee: Vice President, Global Head of Design at Visa, Inc.


Learning from B(r)ands

Toni-Matti Karjalainen: Academy Research Fellow, Docent, at Aalto University School of Business
Tom Morgan: Associate Strategic Director, ANTI Bergen


From Screen to Green: How management-by-data equips businesses with actionable intelligence to improve operations, and reduce their warehousing sustainability impact.

Mike Gallagher: VP Crown Design, Crown Equipment Co.


Interactive Breakout Discussions

Designers have a bias towards action. Interactive sessions at the Design Management Conference are meant to get you out of your chair and into small group collaborations. You'll meet new people, and work with new tools, new frameworks and in new ways to solve a challenge, discuss an issue, or dig into a “wicked problem”.


Future Scenario Planning: A Method for Creating Sustainable Business

Boudewijn Soetens (MSc): Strategy & Design Director at VanBerlo
Stef Vrehen (MSc): Strategy & Design Director at VanBerlo


Inspire the Next Generation Designers: What Does it Take to Build a Design Culture Where Future Minds of Design will Thrive?

Agnete Enga: Design Director, Designit Oslo
Marie Hartman: Strategy & Design Director at VanBerlo


Practicing Parkour: A Strategy for Designing in the U.S. Federal Government

Arianne Miller: Managing Director, The Lab at OPM
Sean Baker: Creative Director, The Lab at OPM


Empathy for the System: How to Conduct Design Research Amidst Complexity

Will Meadows: Project Lead & Senior Designer, Empathy
Matthew Ellingsen: Co-founder, Empathy




Venue & Location




flickr cc decoded_conf  

Design and Architecture Norway (DOGA) 

Hausmanns Gate 16

0182 Oslo Norway

Phone: +47 23292870

Design and Architecture Norway (DOGA)
is a meeting place and competence center for design, architecture and urban development funded by the Norwegian government. DOGAs aim is to share information about how design and architecture can be used in the public and private sectors to help make Norwegian industry more competitive, reform public services and create a more sustainable society. Housed in an old power station re-purposed by Norwegian firm Jensen & Skodvin Architects, the center consists of a series of captivating, industrial-rustic spaces that spill down a hillside toward a riverside park.

Google Map

Nearest tram station: Hausmanns Gate | Nearest train station: Oslo S | Nearest subway station: Grønland T-banestasjon | Nearest bus stop: Hausmanns Gate and Møllergata



Hotel Suggestions

DOGA does not offer hotel accommodations. There are many lodging options in Oslo to suit tastes, budgets and location preferences. All conference participants are responsible for their own hotel arrangements and transportation to and from the venue. Please make your reservations early.


DMI has secured a small block of guestrooms at reduced rates at these options:


Scandic Vulcan
Maridalsveien 13 - Approx. 7 minute walk to DOGA
Single rooms NOK 1490, (Double rooms NOK 1690) - per room/night, including VAT & breakfast Email: or Phone +47 21 05 71 00 with booking code: NOR170617 / DMI Conference as well as credit card information as a guarantee for the booking.
Block expires: 2 June 2017


Hotel Folketeateret
Storgata 21-23 - Approx. 7 minute walk to DOGA
Email: or Phone: +47 22 00 57 00 with booking code 1111GR003917 / DMI Conference as well as credit card information as a guarantee for the booking
Single rooms: 1520 NOK (Double rooms: 1720 NOK) – per room/night, including VAT & breakfast.
Block expires: 2 June 2017


For other options, we suggest you review hotel search engines,, and for reviews.






The city offers a design scene that balances a modern vision with a rugged individualism forged by the Nordic landscape. From architecture and urban design to food, Norway is becoming the one-to-watch in design and innovation. Find out more about Oslo at,, and bohemian


The historical center of Oslo is called Kvadraturen and runs between Akershus Fortress and Karl Johans Gate. Karl Johans is the main street and is lined with shopping, hotels, cafés, nightclubs and bars.
Vulkan, a former industrial area, is now a fusion of culture and creative businesses. In the Grünerløkka area you’ll find pop-ups, street art, galleries, artisanal produce, and vintage goods.  Aker Brygge & Tjuvholmen used to consist mainly of a shipyard. Now, located on the waterfront it is one of the trendiest areas in Oslo.


Read about design shopping hot spots in Design Sponge, Dwell and Lonely Planet


Scandinavia is the hot foodie destination right now, and Oslo is the rising star. While you can find any cuisine you like in Oslo, thanks in part to a strong focus on good quality raw ingredients and the inventive use of local produce and herbs, make sure that you try new takes on Norwegian classic seafood and lamb dishes. Or join Norwegians in #fredagstaco #fredagskos– 8.2% of the country enjoy tacos for Friday dinner(!) Find local restaurant reviews at the,,, and



A wide variety of promotional opportunities are available to keep your company’s name front and center in the minds of conference attendees, before, during and after their conference experience.


Visit our Sponsorship Page to learn about the programs.




Frequently Asked Questions

Still have questions? Visit our Conference FAQ Page.






Register Here



more Calendar

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