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dmi: Symposium Keynote Speakers

 

 

Smart Innovation: Connecting Design to Strategy

BMW Welt Business Center
Munich, Germany
8/9 March, 2017

Registration fee $950 USD per person
Team Incentive - 3 or more people from the same organization: $850 USD per person
Special Offer: Individual Registration + DMI Membership $1250 USD per person


 

 

 

Keynote Speaker Sessions

     
 

Chris Pacione: CEO, The LUMA Institute

Key Factors That Influence your Organization's Ability to Innovate

Based on research LUMA conducted in 2015, this session will give organizational leaders a model for how to define what a culture of innovation looks like, then explain what they should assess and measure when trying to change their organization's culture. This is a fun, practical and interactive talk, that is a framework for building a culture of innovation.

 

 

 
   
 

Fabio Sergio:  VP Design, frog

Culture Eats Design for Breakfast: Thinking and Doing in the Age of Always-On Transformation

The unyielding march of technology has locked business and society into a complex cycle of mutual influence, redefined expectations and asynchronous evolution. As the internet of things, artificial intelligence, machine learning, robotics and virtual reality populate the dreams of futurists, they also become the stuff of nightmares for CEOs. Recognizing the need to build innovation-savvy organizations capable of winning both hearts and markets; executives are increasingly turning to designers to help reshape their organizations and mediate the space between technology and humanity. What can design do to help organizations reconcile the slow evolution of human culture with the relentless pace of technological innovation?

 
   

 

Mark Ciesko: Global Director Design Thinking, GE Healthcare
Lawrence Murphy: Chief Designer, GE Healthcare

Designing Great Customer Experiences by Leveraging Design Thinking

Design Thinking has gained much notoriety in the last decade and it seems at times that every major company or start-up is practicing it. That said, it has its detractors too. Can Design Thinking help make a meaningful impact with your customer? GE Healthcare has embraced Design Thinking to not only creatively design new products, but also to engage a large portion of its employees using the tools of empathy to craft better solutions across a wide range of external and internal challenges.

More recently GE has gone further, engaging with customers to use these powerful tools so they can solve the challenges of healthcare together. In this session, the speakers will share stories of their journey and how it has given purpose and meaning to their solutions, putting the 'human' back in healthcare. 

 

 

 
   
 

Ferdy Gilsing: Associate Director, Designworks, A BMW Group Company

Creative Transformation – by People, with People, for People

For companies to be relevant and successful in the digital age, they must be receptive to constant change and capable of producing pertinent answers. Design with its natural ability to transform can be a key partner in this process. It can act as an integrator and facilitator to release the full potential of creativity to devise new strategies and engender groundbreaking innovations. Ferdy Gilsing will share insights from his experience at Designworks, Mars and Philips, revealing how Creative Transformation can impact organizations.

 
   
 

Christof Mees: President, CEO, Ziba Design 

Navigating the Disruption - Leading a Design Firm Through the Changing Landscape of our Industry

At a time when the design business and the business of design are rapidly changing, where are the opportunities to remain relevant; to demonstrate where design drives business value? From deepening your transactional client relationships to engaging different models of talent engagement - disrupt yourself, before you get disrupted.

 

 

 
   

 

Amy Steinmetz: Vice President, Managing Director Europe, LPK Europe
David Beard:
Vice President, Executive Creative Director, LPK Europe

Connecting Design to Brand Strategy

Sometimes, the smartest moves are the subtlest. In a world where a brand’s progress (and a marketer’s career) is measured by obvious change—the more drastic, the better—Amy Steinmetz and David Beard of LPK Europe challenge the norm, making room for a wider range of brand work, from the understated to the overhauled. Examining the intersection of winning strategy and stirring design, Steinmetz and Beard lay ground rules for smarter brand behavior: when to be reactive, when to be proactive, and when to simply stand still. 

 

 

 

 

 


 

 
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