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Leading Design Workshop
Long-term success is achieved by creating a culture and governance that Leads Design and Leads By Design.
Successful organizations Lead By Design: they create products and services that are so exemplary that they elevate, or even define the category for consumers. But to succeed in this, an organization must Lead Design. They must create structures and processes that ensure that design is integral to the being, thinking, and doing of the business. Design has to be defined, developed, and led at all levels of the Design Ladder.
In this workshop, you’ll learn to identify and develop the prerequisites to Lead Design, so that your organization can Lead By Design. Jan-Erik is a Professor in Design Management at the University of Applied Science (HSLU) in Lucerne, Switzerland. He also is a consultant, supporting organizations to improve effective use of design. Prior, he was responsible for design management at Deutsche Telekom, and a business group CDO at Philips.
Who Should Participate?
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Design Leaders
- Product Managers
- Individual contributors whose work has an impact on the future of the organization.
Pricing:
This workshop is being held in conjunction with the dmi:Design Management Conference
If you are attending the conference: $450 USD / per person
If you are not attending the conference: $700 USD / per person
Register for The Workshop Here
Location:
Conference Center
Friedrich-Ebert-Allee 140
53113 Bonn, Germany
About Our Facilitator:
Jan-Erik Baars currently heads the BA in Design Management at the University of Applied Science (HSLU) in Lucerne, Switzerland. He also is a consultant, supporting organizations to improve effective use of design and associate partner to VanBerlo, the leading design firm in the Netherlands. Prior, he was responsible for design management at Deutsche Telekom, and was a business group CDO at Philips. You can find him online at janerikbaars.com, blogging at designfokus.de or on Twitter at @designfokus
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