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dmi:Design Value System
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Design-driven companies outperform the
S&P 500
by 228%


The Design Value System

The dmi: Design Value System is an assessment tool based on DMI research into design value.  Comprised of the
Design Value Index, Design Value Scorecard, and the Design Profile, the system can provide a valuable tool to:

- Provide metrics to assess design value
- Create a framework for strategic discussions
- Align design investment with strategy
- Benchmark design activities across organizations

The Design Value Index

Completed in January 2013, the dmi: Design Value Index built by Motiv Strategies, tracked the value of select publicly held companies and benchmarked the impact that their investments in design and innovation had on stock value over time relative to the S&P Index.

Results show that over the last 10 years design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 228%.

Read about the Index study here:  A New Design Measurement and Management Model

The Design Value Scorecard

Based on the Design Value Index study, DMI developed a matrix of attributes, tools, and processes that companies employ to win in the marketplace through design. As a natural outcome of the study, DMI sponsored by Microsoft, developed The Design Value Scorecard, a tool to assess:

- What role design plays
- Where design is adding value
- How well design is executing
- What role design could play in the future

The Design Value Scorecard, in combination with Design Profile Assessment provides a valuable organizational roadmap.

For more detailed information view this 25 minute video:

Download Slide Deck (pdf)

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